Football expansion: every league, every game

The World Cup markets were the opening act. Football at scale was always the next chapter.

On 28 August, @world_xyz posted "we are back boys / solana lookin real good here." It was the first signal that new sports markets were incoming after the mid-summer focus on UFC and broader distribution partnerships.

A week later, on 4 September, the account made it explicit: "who's your team? every league. every game. football is back. live in world." That framing every league, every game suggests comprehensive football coverage across major domestic and international competitions, not just a handful of showcase markets.

The expansion from World Cup knockout games to a full football slate represents the clearest product roadmap signal World has given. The launch markets proved the infrastructure could handle event resolution. The football push tests whether the user base cares about depth of coverage or only about marquee events.

No specific leagues were named in the posts. Confirm available markets inside Phantom or at world.xyz.